X Project Overview

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By the request of the clients a new brand image and concept design was created for long forgotten Franguli Jewellery one of the first most famous jewellery brands date back to 1950's. After many variations for the 35sqm double storey store located on Bagdat Caddesi, Suadiye, clients personal decision in change for the brand name from Franguli to Mirage altered the final project. The colors, material finishes, motives chosen for Franguli were replaced with a lighter, shimmering, palette for Mirage.

Mirage Jewellery's concept speaks of a butterfly's poetic journey in a garden . Mirage Jewellery's concept speaks of a butterfly's poetic journey in a garden . The project should be read as a delicate symphonic poem written by an architect, using patterns and motives as notes, each note repeats in different joint details through subtle changes in scale and continue in a harmonious melody of color. Hand-made jewel like door handle and the touch of royal purple color are the only two elements left from the forgotten and abandoned project variations as a wish to trace the Franguli legacy from a set of palimpsest drawings to future generations.

  • Type:CONCEPT & INTERIOR DESIGN
  • Date:11.2011
  • Client:MIRAGE MUCEVHERAT
  • PHOTOGRAPHER:HALDUN KIRKBIR
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