A preliminary concept design proposal for SFC Inc.'s booth at TUYAP trade fair. To emphasize SFC's integrated forestry products' wide range of usage in construction, a contemporary artistic approach that recalls the traditional wood scaffolding was suggested to define booth space. A systematic approach was taken in design of the repetitive vertical modules which are joint with projecting horizontal beams at connection points to create a screen effect.
Screen as an architectural element used in between inside and outside of the booth to evoke excitement for visitors. Wood screens have been used in traditional Turkish architecture as two dimensional separators with intricate geometries. Here the simple orthogonal organization of the wood elements create a three dimensional screen in which the visitors can explore from different angles.