Concept and interior design project for created and implemented for Shendel one of Dodan Textile's wholesale brand lines. The store is located within the chaotic atmospeheres on one of the most live and crowded streets in Laleli. Istanbul's wholesale hub Laleli serves as a Russian clienteles destination with shop windows and
fashion changing on demand almost on a weekly rate. The traditional shop window concept was eliminated and clear glass facades were created to create a strong visual connection between inside and outside spaces to draw inside the sprawl of passerby shoppers. An unsual deconstructive approach was taken on the lighting design.